story
Creating a story
Through a longer conversation with the couple, we first defined key building blocks of the story - moments, objects, songs that define them and make them unique.
With these two, it was immediately clear that hiking, music, and very specific affectionate communication all play an important role in their relationship.
location
Choosing the location
In the context of the hiking part of the story, we chose a location in Gorenjska region which is mountainous - namely Brdo pri Kranju under the Storžič mountain. It's a truly wonderful location deep in the nature, which offers superb experience as the park Brdo is a real treasure trove of Kranj's aristocratic history.
Together with an experienced team of wedding coordinators at the location, we later set up the key elements of the event and determined the microlocations. Upon that, we began to string creative details.
Visual identity
Visual identity
Visual identity of the event was based on the couple's favourite joint photo, which was taken by photographer Ana Gregorič.
Our design team drew color inspo and typography dynamics from this very photo. We truly wanted their story in every detail of the wedding.
Invitation
We designed the invitation thoughtfully and uniquely as a beautiful introduction to the story. Through the minimalist design, we intertwined Lea, Gašper and their beloved mountains.
We created an invitation where their actual fingerprints are enlarged and stylized in a way that they look like isohyps maps (representing mountains). On the back side of the invitation, hidden to the first glimpse, was a quote from their favourite song.
Cherry on the top was choosing a prestigious relief print, which gives the invitation a 3D look.
Other prints.
We used the same graphic elements on all prints that were used at the event. This way we ensured that their spirit is everywhere.
Majority of prints were direction signs and information boards. Only with the right choice of print technique can event live up to its potential
web
Website and newsletter
For website we used their visual identity and greeted the visitors with couple's favourite photo. Along with the newsletter, the website had following functions:
- up-to-date info for guests
- automation of event registrations
After the wedding, the website was turned into the gallery with access only for guests.
Newsletter was also graphically coordinated with website and was for informing the guests if there were important changes or reminding them to not wear heels etc..
Therefore website and mailing holds aesthetic and functional role.
